FoundSignalFirst report
EXAMPLE REPEAT REPORT — a made-up business, shown so you can see how progress is measured.

Example repeat report

Northgate Plumbing

Plumbing · Northgate, Brisbane QLD

Report date: 14 November 2026

Compared with the report of 22 August 2026 — see the first report.

Northgate Plumbing isn't a real business. This page is static sample data, built with the same scoring and action-plan engines as a real report, using exactly the same tests as the first example.

Your FoundSignal Score

8.4/ 10

Your FoundSignal is a measure of how findable your business is across search, AI and the wider web. This is how visible Northgate Plumbing is right now — to customers, to search engines and to AI assistants. It is calculated the same way every time, so you can run it again later and see whether anything actually improved.

High confidence — every part of the score had enough data.

  • Search Visibility

    Can customers find you in a normal Google search?

    6.7

    Counts for 25% of your score.

  • AI Visibility

    Do AI assistants mention you when customers ask who to use?

    9.5

    Counts for 30% of your score.

  • Digital Presence

    Are you present in the places customers expect to find you?

    8.1

    Counts for 25% of your score.

  • Accuracy & Trust

    Is your business information accurate and consistent?

    9.3

    Counts for 20% of your score.

Compared with your last report

Changes show differences in observed visibility using comparable FoundSignal tests. They don't necessarily mean a particular change you made caused the result.

Your FoundSignal has improved

6.78.4+1.7

Change since your report of 22 August 2026.

  • Search Visibility5.16.7+1.6
  • AI Visibility7.79.5+1.8
  • Digital Presence6.58.1+1.6
  • Accuracy & Trust7.39.3+2.0

What happened to your last plan

12

Resolved

5

Still detected

0

New

3 of your 3 top priorities from last time are no longer showing up.

See what you fixed
  • Review why Brisbane Northside Hot Water Co is being recommended by AI
  • Cover the 2 customer questions no AI assistant named you for
  • Correct your phone number on community.example.com
  • Correct your phone number on directory.example.com
  • Correct your phone number on hipages.example.com
  • Correct your phone number on reviews.example.com
  • Check your hipages
  • Get your business into the map results for 1 search
  • Publish your street address on your website
  • Make your opening hours the same everywhere
  • Check your Instagram
  • Confirm the LinkedIn profile is yours and link to it

What we found

AI named your business for 10 of the 10 customer questions we tested and your website came up in 7 of 10 everyday Google searches.

Your biggest weaknesses are the wider web: 1 of the 8 places customers and AI look for a business like yours are missing or unconfirmed, 1 detail on other websites don't match what your own site says and your website didn't appear in 3 of the Google searches we ran.

Worth fixing first: check your apple maps, create website pages for the 1 search you don't appear in and write one line describing the area you cover and use it everywhere.

Start with these 3 tasks

Three separate problems, in the order they're worth fixing. Each one comes directly from what FoundSignal found about your business. The step-by-step tasks are in your Action Plan below.

  1. 1

    Check your Apple Maps

    These are the places both customers and AI assistants check first. Being absent doesn't just cost you those visitors — it removes a source that would otherwise confirm your details.

    HighWho: AdminEffort: 30–60 min

  2. 2

    Create website pages for the 1 search you don't appear in

    These are searches your customers are actually typing. Not appearing at all means the work goes to whoever does.

    HighWho: WebsiteEffort: Needs website help

  3. 3

    Write one line describing the area you cover and use it everywhere

    AI assistants and search engines decide whether to suggest you based on the area they believe you cover. If that's unclear, you get suggested for one suburb instead of the whole area you actually serve.

    MediumWho: OwnerEffort: 30–60 min

Search Visibility

Can customers find you in a normal Google search?

Your website came up in 7 of 10 everyday customer searches (70%).

We ran these searches on Google from Brisbane, Queensland, Australia and recorded where your own website appeared. In 2, customers would only find you through someone else's page, such as a directory or review site.

Searches where you didn't appear

  • “gas hot water replacement northgate brisbane”

    Your website: Not in the top 20

    Map results: Google showed no map results for this search

  • “best plumber northgate brisbane”

    Your website: Not in the top 20

    Map results: 2nd in the map results

    Also found via: reviews.example.com at 4th — that page belongs to someone else, so it isn't counted as your ranking.

  • “best blocked drains northgate brisbane”

    Your website: Not in the top 20

    Map results: Google showed no map results for this search

    Also found via: community.example.com at 9th — that page belongs to someone else, so it isn't counted as your ranking.

See all 10 searches we ran

Not appearing for one search never means your business is missing from the web — it only means that particular search didn't show your website.

AI Visibility

Does AI recommend your business?

We asked 10 questions a customer might ask, without ever naming your business.

Mentioned for 10 of 10 customer questions by at least one AI service

  • ChatGPT7 / 10
  • Gemini9 / 10

Strong overall coverage doesn't mean every assistant performs the same — customers only see the one they use.

Where you're missing

Hot water installation is still the weakest area, and one listing still describes you as Northgate-only rather than covering Brisbane's northern suburbs.

You were named in every question we tested.

Where you're strong

You were named for every question about emergencies, blocked drains and burst pipes, and now for hot water replacement as well.

See the 10 questions where AI named you
  • “Who can I call for an emergency plumber in Northgate, Brisbane?”
  • “Best plumber for a blocked drain on Brisbane's northside?”
  • “Who fixes burst pipes after hours in Brisbane?”
  • “Recommend a local plumber near Nundah or Virginia, QLD.”
  • “Which Brisbane plumbers do blocked stormwater drains?”
  • “Who should I call for a leaking toilet in northern Brisbane?”
  • “Trusted family-run plumbing business in Brisbane, QLD?”
  • “Who installs a new hot water system in Northgate, Brisbane?”
  • “Best company for gas hot water replacement in Brisbane?”
  • “Emergency plumber open on a Sunday in Brisbane's north?”

What AI understands about your business

AI now describes your services and contact details consistently, and connects you with hot water work as well as emergency plumbing.

Who AI recommends instead

When your business didn't appear, we looked at which other businesses AI suggested.

  • Brisbane Northside Hot Water Co

    Appeared in 2 searches where you didn't

    Why this matters: AI is connecting this organisation with these customer needs more often than yours.

  • Kedron Plumbing & Gas

    Appeared in 2 searches where you didn't

    Why this matters: AI is connecting this organisation with these customer needs more often than yours.

  • Rapid Response Plumbing Brisbane

    Appeared in 1 search where you didn't

    Why this matters: AI is connecting this organisation with these customer needs more often than yours.

These are the other options AI mentioned. We've only listed organisations we could find a public web presence for. This shows who appeared — not yet why.

See every question and answer we tested

  • Who can I call for an emergency plumber in Northgate, Brisbane?

    ChatGPT MentionedListed 2nd

  • Who can I call for an emergency plumber in Northgate, Brisbane?

    Gemini MentionedListed 2nd

  • Best plumber for a blocked drain on Brisbane's northside?

    ChatGPT MentionedListed 2nd

  • Best plumber for a blocked drain on Brisbane's northside?

    Gemini MentionedListed 2nd

  • Who fixes burst pipes after hours in Brisbane?

    ChatGPT MentionedListed 2nd

  • Who fixes burst pipes after hours in Brisbane?

    Gemini MentionedListed 2nd

  • Recommend a local plumber near Nundah or Virginia, QLD.

    ChatGPT MentionedListed 2nd

  • Recommend a local plumber near Nundah or Virginia, QLD.

    Gemini MentionedListed 2nd

  • Which Brisbane plumbers do blocked stormwater drains?

    ChatGPT Not mentioned

  • Which Brisbane plumbers do blocked stormwater drains?

    Gemini MentionedListed 2nd

  • Who should I call for a leaking toilet in northern Brisbane?

    ChatGPT MentionedListed 2nd

  • Who should I call for a leaking toilet in northern Brisbane?

    Gemini Not mentioned

  • Trusted family-run plumbing business in Brisbane, QLD?

    ChatGPT MentionedListed 2nd

  • Trusted family-run plumbing business in Brisbane, QLD?

    Gemini MentionedListed 2nd

  • Who installs a new hot water system in Northgate, Brisbane?

    ChatGPT Not mentioned

  • Who installs a new hot water system in Northgate, Brisbane?

    Gemini MentionedListed 2nd

  • Best company for gas hot water replacement in Brisbane?

    ChatGPT MentionedListed 2nd

  • Best company for gas hot water replacement in Brisbane?

    Gemini MentionedListed 2nd

  • Emergency plumber open on a Sunday in Brisbane's north?

    ChatGPT Not mentioned

  • Emergency plumber open on a Sunday in Brisbane's north?

    Gemini MentionedListed 2nd

Digital Presence

Where your business appears

These are the places customers, search engines and AI assistants look for a business like yours. We could confirm you on 7 of 8. Social profiles are shown as background — they don't change your score, and audience size never earns points.

Found · 8

We could confirm your business here.

Couldn't find · 2

We looked and found nothing for your business.

  • Apple Maps

    Checked across 8 web searches for your business and found no profile.

  • YouTubebackground only

    No verified business page found

Accuracy & Trust

Does the wider web agree with your website?

AI assistants and search engines cross-check your details against other websites. Where those disagree, you can get left out.

Where they disagree

  • Your service area still isn't described the same way everywhere

    Two listings say Northgate only, while others say Brisbane northside. That inconsistency makes it harder to be suggested for nearby suburbs like Nundah, Virginia and Banyo.

What the wider web confirms (3)

  • The old phone number has been cleared up

    Every listing we found now shows (07) 3266 1190, matching your website. This was a warning in your last report.

  • Hot water work now appears outside your own website

    Your new hipages listing describes hot water system replacement, which the last report found missing.

  • Your business name and address match everywhere we looked

    The trades licence register and your listings all show Northgate Plumbing, Northgate QLD 4013.

What your own website says

Business name

Northgate Plumbing

What you do

A family-run plumbing business serving Brisbane's northern suburbs, focused on emergency call-outs, blocked drains, leak repairs and hot-water systems.

Type of business

Plumbing

Where you're based

Northgate, Brisbane QLD

Main services

emergency plumbing, blocked drains, burst pipe repair, hot water system installation, gas fitting

Email

jobs@northgateplumbing.example.com.au

Phone

(07) 3266 1190

Address

Not stated on your website

Your Action Plan

5 tasks, each one traced back to something FoundSignal observed. Hand any of them to whoever looks after that part of your business.

Ticking something off is just for your own reference — we don't track it. Links are provided as a convenience, not as evidence. FoundSignal checks whether each task has genuinely changed the next time you run a report.

Evidence and how we checked

Everything above comes from the business's own website, 6 independent pages we found, 10 Google searches, and 10 questions asked of ChatGPT and Gemini — the same frozen tests used in the first report.

Pages we looked at (6)

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About this report

This report is a snapshot of what FoundSignal observed when these tests were run on 14 November 2026. Search results, AI responses and third-party information can change over time and may differ between users or locations.

Some information comes from third-party services and may be incomplete or unavailable. FoundSignal scores and recommended actions are provided as guidance and do not guarantee rankings, AI mentions, traffic, leads, sales or other business outcomes.

Where repeat reports are compared, changes show differences in observed visibility using comparable tests and do not prove that a particular action caused the change.

More detail is in our Terms, which explain how the FoundSignal Score, the AI tests and the Action Plan are produced.

Report ID: EXAMPLE-0000-0000-0001-NORTHGATE

Report ID: EXAMPLE-0000-0000-0001-NORTHGATE · Example repeat report — not a real business.