FoundSignalCheck my business
EXAMPLE REPORT — a made-up business, shown so you can see exactly what you get.

Example report

Example FoundSignal Visibility Report

Northgate Plumbing

northgateplumbing.example.com.au

Report date: 22 August 2026

Northgate Plumbing isn't a real business. Every number, quote and website link below is sample data — your report is built entirely from your own business.

Your FoundSignal Score

6.7/ 10

Your FoundSignal is a measure of how findable your business is across search, AI and the wider web. This is how visible Northgate Plumbing is right now — to customers, to search engines and to AI assistants. It is calculated the same way every time, so you can run it again later and see whether anything actually improved.

High confidence — every part of the score had enough data.

  • Search Visibility

    Can customers find you in a normal Google search?

    5.1

    Counts for 25% of your score.

  • AI Visibility

    Do AI assistants mention you when customers ask who to use?

    7.7

    Counts for 30% of your score.

  • Digital Presence

    Are you present in the places customers expect to find you?

    6.5

    Counts for 25% of your score.

  • Accuracy & Trust

    Is your business information accurate and consistent?

    7.3

    Counts for 20% of your score.

What we found

AI named your business for 8 of the 10 customer questions we tested and your website came up in 5 of 10 everyday Google searches.

Your biggest weaknesses are the wider web: ChatGPT named you for only 4 of 10 questions, 3 of the 8 places customers and AI look for a business like yours are missing or unconfirmed and 3 details on other websites don't match what your own site says.

Worth fixing first: review why brisbane northside hot water co is being recommended by ai, cover the 2 customer questions no ai assistant named you for and fix your phone number across 4 websites.

Start with these 3 tasks

Three separate problems, in the order they're worth fixing. Each one comes directly from what FoundSignal found about your business. The step-by-step tasks are in your Action Plan below.

  1. 1

    Review why Brisbane Northside Hot Water Co is being recommended by AI

    One business repeatedly taking the answers you're absent from usually means it is better described and better referenced online, not necessarily better at the job.

    HighWho: OwnerEffort: 1–2 hrs

  2. 2

    Cover the 2 customer questions no AI assistant named you for

    These are real questions customers ask before choosing who to call. Where you're absent from every assistant, you're not in the shortlist at all.

    HighWho: MarketingEffort: 1–2 hrs

  3. 3

    Fix your phone number across 4 websites

    Conflicting contact details are one of the most common reasons a business gets left out of an AI answer or a map listing — when the details disagree, neither is trusted.

    • Correct your phone number on community.example.com
    • Correct your phone number on directory.example.com
    • Correct your phone number on hipages.example.com
    • Correct your phone number on reviews.example.com

    HighWho: AdminEffort: 10–20 min4 tasks in the plan

Search Visibility

Can customers find you in a normal Google search?

Your website came up in 5 of 10 everyday customer searches (50%).

We ran these searches on Google from Brisbane, Queensland, Australia and recorded where your own website appeared. In 4, customers would only find you through someone else's page, such as a directory or review site.

Searches where you didn't appear

  • “burst pipe repair northgate brisbane”

    Your website: Not in the top 20

    Map results: 4th in the map results

    Also found via: hipages at 3rd — that page belongs to someone else, so it isn't counted as your ranking.

  • “hot water system installation northgate brisbane”

    Your website: Not in the top 20

    Map results: Map results shown, but you weren't in them

    Also found via: directory.example.com at 12th — that page belongs to someone else, so it isn't counted as your ranking.

  • “gas hot water replacement northgate brisbane”

    Your website: Not in the top 20

    Map results: Google showed no map results for this search

  • “best plumber northgate brisbane”

    Your website: Not in the top 20

    Map results: 3rd in the map results

    Also found via: reviews.example.com at 4th — that page belongs to someone else, so it isn't counted as your ranking.

  • “best blocked drains northgate brisbane”

    Your website: Not in the top 20

    Map results: Google showed no map results for this search

    Also found via: community.example.com at 9th — that page belongs to someone else, so it isn't counted as your ranking.

See all 10 searches we ran

  • “plumber northgate brisbane”

    Your website: 3rd result

    Map results: 2nd in the map results

    https://northgateplumbing.example.com.au/

  • “emergency plumber northgate brisbane”

    Your website: 2nd result

    Map results: 1st in the map results

    https://northgateplumbing.example.com.au/emergency

  • “blocked drains northgate brisbane”

    Your website: 5th result

    Map results: 3rd in the map results

    Also found via: hipages at 7th — that page belongs to someone else, so it isn't counted as your ranking.

    https://northgateplumbing.example.com.au/blocked-drains

  • “burst pipe repair northgate brisbane”

    Your website: Not in the top 20

    Map results: 4th in the map results

    Also found via: hipages at 3rd — that page belongs to someone else, so it isn't counted as your ranking.

  • “hot water system installation northgate brisbane”

    Your website: Not in the top 20

    Map results: Map results shown, but you weren't in them

    Also found via: directory.example.com at 12th — that page belongs to someone else, so it isn't counted as your ranking.

  • “gas hot water replacement northgate brisbane”

    Your website: Not in the top 20

    Map results: Google showed no map results for this search

  • “best plumber northgate brisbane”

    Your website: Not in the top 20

    Map results: 3rd in the map results

    Also found via: reviews.example.com at 4th — that page belongs to someone else, so it isn't counted as your ranking.

  • “best blocked drains northgate brisbane”

    Your website: Not in the top 20

    Map results: Google showed no map results for this search

    Also found via: community.example.com at 9th — that page belongs to someone else, so it isn't counted as your ranking.

  • “plumber near me northgate brisbane”

    Your website: 6th result

    Map results: 2nd in the map results

    https://northgateplumbing.example.com.au/

  • “Northgate Plumbing”

    Your website: 1st result

    Map results: 1st in the map results

    Also found via: reviews.example.com at 2nd — that page belongs to someone else, so it isn't counted as your ranking.

    https://northgateplumbing.example.com.au/

Not appearing for one search never means your business is missing from the web — it only means that particular search didn't show your website.

AI Visibility

Does AI recommend your business?

We asked 10 questions a customer might ask, without ever naming your business.

Mentioned for 8 of 10 customer questions by at least one AI service

  • ChatGPT4 / 10
  • Gemini7 / 10

Strong overall coverage doesn't mean every assistant performs the same — customers only see the one they use.

Where you're missing

You didn't come up at all for hot water installation or replacement, even though it's a service you offer. That's the clearest gap in this report.

  • “Who installs a new hot water system in Northgate, Brisbane?”
  • “Best company for gas hot water replacement in Brisbane?”

Where you're strong

You were named in eight of the ten questions we tested, and most strongly for emergency call-outs, burst pipes and blocked drains around Northgate, Nundah and Virginia.

See the 8 questions where AI named you
  • “Who can I call for an emergency plumber in Northgate, Brisbane?”
  • “Best plumber for a blocked drain on Brisbane's northside?”
  • “Who fixes burst pipes after hours in Brisbane?”
  • “Recommend a local plumber near Nundah or Virginia, QLD.”
  • “Which Brisbane plumbers do blocked stormwater drains?”
  • “Who should I call for a leaking toilet in northern Brisbane?”
  • “Trusted family-run plumbing business in Brisbane, QLD?”
  • “Emergency plumber open on a Sunday in Brisbane's north?”

What AI understands about your business

AI describes you accurately as a family-run plumbing business in Northgate serving Brisbane's northern suburbs, and it consistently connects you with emergency work and blocked drains. It rarely connects you with hot water systems, and in a few answers it wasn't clear whether you cover suburbs beyond Northgate itself.

Who AI recommends instead

When your business didn't appear, we looked at which other businesses AI suggested.

  • Brisbane Northside Hot Water Co

    Appeared in 5 searches where you didn't · ChatGPT, Gemini

    Appeared for

    • Hot water installation and replacement

    Why this matters: AI is connecting this organisation with these customer needs more often than yours.

  • Kedron Plumbing & Gas

    Appeared in 2 searches where you didn't · ChatGPT, Gemini

    Appeared for

    • General plumbing on Brisbane's northside

    Why this matters: AI is connecting this organisation with these customer needs more often than yours.

  • Rapid Response Plumbing Brisbane

    Appeared in 2 searches where you didn't · ChatGPT, Gemini

    Appeared for

    • Emergency and after-hours call-outs

    Why this matters: AI is connecting this organisation with these customer needs more often than yours.

  • Banyo Drains & Plumbing

    Appeared in 1 search where you didn't · ChatGPT

    Appeared for

    • Blocked drains

    Why this matters: AI is connecting this organisation with these customer needs more often than yours.

Where others appeared and you didn't

  • Hot water installation and replacement

    You: Didn't appear

    Other businesses: Brisbane Northside Hot Water Co

  • General plumbing on Brisbane's northside

    You: Didn't appear

    Other businesses: Kedron Plumbing & Gas

  • Emergency and after-hours call-outs

    You: Didn't appear

    Other businesses: Rapid Response Plumbing Brisbane

  • Blocked drains

    You: Didn't appear

    Other businesses: Banyo Drains & Plumbing

These are the other options AI mentioned. We've only listed organisations we could find a public web presence for. This shows who appeared — not yet why.

See every question and answer we tested

  • Who can I call for an emergency plumber in Northgate, Brisbane?

    ChatGPT MentionedListed 2nd

  • Who can I call for an emergency plumber in Northgate, Brisbane?

    Gemini MentionedListed 2nd

  • Best plumber for a blocked drain on Brisbane's northside?

    ChatGPT MentionedListed 2nd

  • Best plumber for a blocked drain on Brisbane's northside?

    Gemini MentionedListed 2nd

  • Who fixes burst pipes after hours in Brisbane?

    ChatGPT Not mentioned

  • Who fixes burst pipes after hours in Brisbane?

    Gemini MentionedListed 2nd

  • Recommend a local plumber near Nundah or Virginia, QLD.

    ChatGPT MentionedListed 2nd

  • Recommend a local plumber near Nundah or Virginia, QLD.

    Gemini MentionedListed 2nd

  • Which Brisbane plumbers do blocked stormwater drains?

    ChatGPT Not mentioned

  • Which Brisbane plumbers do blocked stormwater drains?

    Gemini MentionedListed 2nd

  • Who should I call for a leaking toilet in northern Brisbane?

    ChatGPT MentionedListed 2nd

  • Who should I call for a leaking toilet in northern Brisbane?

    Gemini Not mentioned

  • Trusted family-run plumbing business in Brisbane, QLD?

    ChatGPT Not mentioned

  • Trusted family-run plumbing business in Brisbane, QLD?

    Gemini MentionedListed 2nd

  • Who installs a new hot water system in Northgate, Brisbane?

    ChatGPT Not mentioned

  • Who installs a new hot water system in Northgate, Brisbane?

    Gemini Not mentioned

  • Best company for gas hot water replacement in Brisbane?

    ChatGPT Not mentioned

  • Best company for gas hot water replacement in Brisbane?

    Gemini Not mentioned

  • Emergency plumber open on a Sunday in Brisbane's north?

    ChatGPT Not mentioned

  • Emergency plumber open on a Sunday in Brisbane's north?

    Gemini MentionedListed 2nd

Digital Presence

Where your business appears

These are the places customers, search engines and AI assistants look for a business like yours. We could confirm you on 5 of 8. Social profiles are shown as background — they don't change your score, and audience size never earns points.

Found · 6

We could confirm your business here.

Couldn't confirm · 1

Something may exist, but we couldn't prove it's yours — worth checking.

Couldn't find · 3

We looked and found nothing for your business.

  • Apple Maps

    Checked across 8 web searches for your business and found no profile.

  • hipages

    Checked across 8 web searches for your business and found no profile.

  • YouTubebackground only

    No verified business page found

Accuracy & Trust

Does the wider web agree with your website?

AI assistants and search engines cross-check your details against other websites. Where those disagree, you can get left out.

Where they disagree

  • An old phone number appears on several other websites

    Four listings we found still show a previous number ending 8842, while your website shows (07) 3266 1190. When your details don't match across the web, AI can pick the wrong one — or leave you out because it isn't sure.

  • Your service area isn't described the same way everywhere

    Some listings say Northgate only, others say Brisbane northside. That inconsistency makes it harder to be suggested for nearby suburbs like Nundah, Virginia and Banyo.

  • Hot water work is barely mentioned outside your own website

    Your site lists hot water installation, but almost none of the independent pages about you mention it. Assistants lean on those outside pages when deciding who to suggest.

What the wider web confirms (2)

  • Your business name and address match everywhere we looked

    The trades licence register and your listings all show Northgate Plumbing, Northgate QLD 4013.

  • Independent pages confirm your emergency and drain work

    Local news and community pages describe you doing exactly the work your website leads with.

What your own website says

Business name

Northgate Plumbing

What you do

A family-run plumbing business serving Brisbane's northern suburbs, focused on emergency call-outs, blocked drains, leak repairs and hot-water systems.

Type of business

Plumbing

Where you're based

Northgate, Brisbane QLD

Main services

emergency plumbing, blocked drains, burst pipe repair, hot water system installation, gas fitting

Email

jobs@northgateplumbing.example.com.au

Phone

(07) 3266 1190

Address

Not stated on your website

Your Action Plan

17 tasks, each one traced back to something FoundSignal observed. Hand any of them to whoever looks after that part of your business.

Ticking something off is just for your own reference — we don't track it. Links are provided as a convenience, not as evidence. FoundSignal checks whether each task has genuinely changed the next time you run a report.

Evidence and how we checked

Everything above comes from the business's own website, 5 independent pages we found, 10 Google searches, and 10 questions asked of ChatGPT and Gemini.

How we understand this business

A family-run plumbing business serving Brisbane's northern suburbs, focused on emergency call-outs, blocked drains, leak repairs and hot-water systems.

Mainly known for
Emergency plumbing and blocked drains
Area served
Northgate and Brisbane's northern suburbs
Pages we looked at (5)

Want this for your business?

$99 AUD one-off. No subscription.

Check my business

What a second report looks like

See the same fictional business re-tested three months later, with the score movement and what happened to its plan.

See the example repeat report
About this report

This report is a snapshot of what FoundSignal observed when these tests were run on 22 August 2026. Search results, AI responses and third-party information can change over time and may differ between users or locations.

Some information comes from third-party services and may be incomplete or unavailable. FoundSignal scores and recommended actions are provided as guidance and do not guarantee rankings, AI mentions, traffic, leads, sales or other business outcomes.

Where repeat reports are compared, changes show differences in observed visibility using comparable tests and do not prove that a particular action caused the change.

More detail is in our Terms, which explain how the FoundSignal Score, the AI tests and the Action Plan are produced.

Report ID: EXAMPLE-0000-0000-0000-NORTHGATE

EXAMPLE REPORT · fictional business and sample data

Report ID: EXAMPLE-0000-0000-0000-NORTHGATE · Example report — not a real business.